Restaurant Delivery Options

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In-house, third-party companies, lead generation

There are three main options for restaurant delivery: in-house delivery drivers (employees), third-party companies offering delivery only and lead generation companies with integrated delivery. See our insights below:

In-House Drivers (Employees)

Perhaps the most reliable option for the restaurant owner if well executed. It is a terrible idea if your staff lacks basic knowledge in the logistics of food delivery.

Advantages:

  • Better Delivery Diner Experience

  • Labor Variety

  • Familiarity and Branding

  • Control Over Routing Parameters

Disadvantages:

  • Labor Intensive

  • Liability

  • Requires Accurate Dispatching Skills

  • Limited Mileage Range & Resources

Third-Party Delivery Only  

If you have determined that in-house drivers are not the best option for your business then this might be a mandatory option for your operation. Even though you might also choose to work with lead generation companies, do not solely rely on these type of services. See the reasons below.

Advantages:

  • Simple, Scalable, Cost-Effective

  • Zero Liability for your restaurant

  • Delivery Times and Mileage Coverage

  • Dispatching and Customer Service

Disadvantages:

  • Unfamiliar Drivers

  • Less Branding Exposure

  • Communication

  • Limited Location Coverage

Third-Party Lead Generation with Integrated Delivery  

I consider this the easiest and fastest way to start a delivery business. I wouldn’t say it is the best long-term and profitable solution. Nowadays restaurants owners are still learning how to leverage these services in a positive and symbiotic relationship. I have noticed love and hate relationships. Here is why?

Advantages:

  • One-Stop Shop

  • Immediate Brand Exposure, No Up Front Cost

  • Worry-Free Customer Service

  • Easy to Use Technology, Scalability and Larger Coverage


Disadvantages:

  • Data Hungry

  • Driver Behavior

  • Unpredictability

  • The True Cost of Delivery

Jolt Delivery is a third party company that offers delivery only. We do not participate in the ordering process. Would you like further clarification? Contact our sales team.

Follow our post Components of Restaurant Delivery to find out more about Customer Service and Ordering options for food delivery.