In-house, third-party companies, lead generation
There are three main options for restaurant delivery: in-house delivery drivers (employees), third-party companies offering delivery only and lead generation companies with integrated delivery. See our insights about In-House Delivery Drivers (Employees) below:
In-House Drivers (Employees)
Perhaps the most reliable option for the restaurant owner if well executed. It is a terrible idea if your staff lacks basic knowledge in the logistics of food delivery.
More control over drivers – the restaurant owner controls the hiring process and can determine the behavior expected from the drivers. It includes skill’s requirements, food knowledge, catering setup, customer service training and driver appearance (uniform).
Can be used where needed– often delivery drivers are given other tasks to complete when there isn’t enough volume of deliveries to maintain them busy. The most common responsibilities include cashier, assisting with ordering, packing orders, cleaning, and dish-washing.
Familiarity and Branding – your drivers, become part of your company culture. They will be more familiar with your menu, service, customers, and staff. When problems arise, they likely have a more direct line to management and other staff to find solutions.
Control Over Routing Parameters – you can determine how many orders your drivers can take at a time and which deliveries will be dropped-off first and last. Depending on the volume of delivery orders, you might want to promote an experienced driver to expedite food, dispatch and manage the driver pool.
Labor Intensive – managing in-house delivery drivers, requires hiring, screening (driving background checks, valid insurance), training, scheduling, payroll, and dispatching. All these represent an accumulative amount of extra work for you and your management team.
Liability – restaurants must ensure that drivers have personal insurance and up-to-date driver’s licenses. They must also purchase a non-owned auto insurance policy and workers compensation policy. These two can cost more compared to other staff positions in the restaurant. Mileage compensation is another common practice often overlooked in the industry. Paying mileage is mandatory in the case your employee is using a personal vehicle. Neglecting the factors above can become an expensive mistake.
Requires Accurate Dispatching Skills – a successful delivery operation requires proper dispatching which is often overlooked by inexperienced drivers. It is imperative to route the orders based on similar food preparation times, order size, distance, and direction. Accurate dispatching can have a tremendous positive impact on efficiency, and it creates a positive diner experience. It also helps the restaurant to optimize labor cost, delivery times and maintain the quality of the food.
Limited Mileage Range & Resources – the most successful restaurants operating with in-house drivers keep their delivery range under 3 miles driving distance and focus their marketing efforts within that contained area. Reaching further distances will increase your labor & mileage cost (more drivers on the schedule). It can also compromise your local delivery times and food quality. In contrast to 3rd-party delivery companies, in-house drivers must come back to base to take more orders. That means they will always come back with their car empty.
If you have determined that in-house delivery drivers is not the best option for your business then Jolt Delivery might be able to help. Contact our sales team if you would like further clarification.
You can also check other Restaurant Delivery Options to see what fits your needs.
Follow our post Components of Restaurant Delivery to find out more about Ordering and Customer Service options for food delivery.