IN-HOUSE DRIVERS

In-House Delivery Drivers (Employees)

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In-house, third-party companies, lead generation

There are three main options for restaurant delivery: in-house delivery drivers (employees), third-party companies offering delivery only and lead generation companies with integrated delivery. See our insights about In-House Delivery Drivers (Employees) below:

In-House Drivers (Employees)

Perhaps the most reliable option for the restaurant owner if well executed. It is a terrible idea if your staff lacks basic knowledge in the logistics of food delivery.

Advantages:

  • More control over drivers – the restaurant owner controls the hiring process and can determine the behavior expected from the drivers. It includes skill’s requirements, food knowledge, catering setup, customer service training and driver appearance (uniform).

  • Can be used where needed– often delivery drivers are given other tasks to complete when there isn’t enough volume of deliveries to maintain them busy. The most common responsibilities include cashier, assisting with ordering, packing orders, cleaning, and dish-washing.

  • Familiarity and Branding – your drivers, become part of your company culture. They will be more familiar with your menu, service, customers, and staff. When problems arise, they likely have a more direct line to management and other staff to find solutions.

  • Control Over Routing Parameters – you can determine how many orders your drivers can take at a time and which deliveries will be dropped-off first and last. Depending on the volume of delivery orders, you might want to promote an experienced driver to expedite food, dispatch and manage the driver pool.

Disadvantages:

  • Labor Intensive – managing in-house delivery drivers, requires hiring, screening (driving background checks, valid insurance), training, scheduling, payroll, and dispatching. All these represent an accumulative amount of extra work for you and your management team.

  • Liability – restaurants must ensure that drivers have personal insurance and up-to-date driver’s licenses. They must also purchase a non-owned auto insurance policy and workers compensation policy. These two can cost more compared to other staff positions in the restaurant. Mileage compensation is another common practice often overlooked in the industry. Paying mileage is mandatory in the case your employee is using a personal vehicle. Neglecting the factors above can become an expensive mistake.

  • Requires Accurate Dispatching Skills – a successful delivery operation requires proper dispatching which is often overlooked by inexperienced drivers. It is imperative to route the orders based on similar food preparation times, order size, distance, and direction. Accurate dispatching can have a tremendous positive impact on efficiency, and it creates a positive diner experience. It also helps the restaurant to optimize labor cost, delivery times and maintain the quality of the food.

  • Limited Mileage Range & Resources – the most successful restaurants operating with in-house drivers keep their delivery range under 3 miles driving distance and focus their marketing efforts within that contained area. Reaching further distances will increase your labor & mileage cost (more drivers on the schedule). It can also compromise your local delivery times and food quality. In contrast to 3rd-party delivery companies, in-house drivers must come back to base to take more orders. That means they will always come back with their car empty.

If you have determined that in-house delivery drivers is not the best option for your business then Jolt Delivery might be able to help. Contact our sales team if you would like further clarification.

You can also check other Restaurant Delivery Options to see what fits your needs.

Follow our post Components of Restaurant Delivery to find out more about Ordering and Customer Service options for food delivery.

Restaurant Delivery Options

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In-house, third-party companies, lead generation

There are three main options for restaurant delivery: in-house delivery drivers (employees), third-party companies offering delivery only and lead generation companies with integrated delivery. See our insights below:

In-House Drivers (Employees)

Perhaps the most reliable option for the restaurant owner if well executed. It is a terrible idea if your staff lacks basic knowledge in the logistics of food delivery.

Advantages:

  • Better Delivery Diner Experience

  • Labor Variety

  • Familiarity and Branding

  • Control Over Routing Parameters

Disadvantages:

  • Labor Intensive

  • Liability

  • Requires Accurate Dispatching Skills

  • Limited Mileage Range & Resources

Third-Party Delivery Only  

If you have determined that in-house drivers are not the best option for your business then this might be a mandatory option for your operation. Even though you might also choose to work with lead generation companies, do not solely rely on these type of services. See the reasons below.

Advantages:

  • Simple, Scalable, Cost-Effective

  • Zero Liability for your restaurant

  • Delivery Times and Mileage Coverage

  • Dispatching and Customer Service

Disadvantages:

  • Unfamiliar Drivers

  • Less Branding Exposure

  • Communication

  • Limited Location Coverage

Third-Party Lead Generation with Integrated Delivery  

I consider this the easiest and fastest way to start a delivery business. I wouldn’t say it is the best long-term and profitable solution. Nowadays restaurants owners are still learning how to leverage these services in a positive and symbiotic relationship. I have noticed love and hate relationships. Here is why?

Advantages:

  • One-Stop Shop

  • Immediate Brand Exposure, No Up Front Cost

  • Worry-Free Customer Service

  • Easy to Use Technology, Scalability and Larger Coverage


Disadvantages:

  • Data Hungry

  • Driver Behavior

  • Unpredictability

  • The True Cost of Delivery

Jolt Delivery is a third party company that offers delivery only. We do not participate in the ordering process. Would you like further clarification? Contact our sales team.

Follow our post Components of Restaurant Delivery to find out more about Customer Service and Ordering options for food delivery.

Components of Restaurant Delivery

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When it comes to food delivery, there have never been more choices for restaurants and their customers. While exciting, this means it is also more crucial than ever to understand the differences between those choices.

This blog is intended for anyone who is interested in gaining a deeper understanding of the components that go into a restaurant’s successful delivery operation.

A successful delivery operation is comprised of three main parts:

  1. Ordering (customers need to be able to place an order)

  2. Customer service (interaction with those customers)

  3. Delivery (the food needs to get to the customer)

Some companies offer all three to restaurants as a “one-stop shop” solution, which can be very appealing. (“You send me customers, provide customer service for them and then deliver food?! Great!”) However, we encourage restaurants to consider each component individually to make sure their true needs are met. We also have seen that using one company as the sole source for all three can pose a long-term threat to the restaurant.

To understand why, it’s important to take a closer look at each component and especially understand what you are trying to accomplish with each.

Ordering

-        Online - Restaurant Website/App

-        Online – Lead Generation Website/App

-        Offline - Call-In (Phone)     

Customer Service

-        Restaurant Staff

-        Online Ordering – Live Call Center or Online Support

-        Delivery Driver Interaction

-        Delivery Provider Customer Service (if 3rd party)

Delivery

-        In-House Drivers (Employees)

-        3rd Party Drivers (Delivery Only)

-        3rd Party Drivers (Lead Generation with Integrated Delivery)


Click the highlighted links above to explore more details about each one of your options.